Marriott International wrapped up 2024 with a record 123,000 gross rooms openings and over 577,000 rooms in the pipeline.
The hotel company’s luxury portfolio of seven brands now comprises 658 hotels, resorts, and branded residential properties, spanning 74 countries and territories. Last year, Marriott signed 61 deals for luxury hotels and resorts—a record for the company—and closed out 2024 with 266 in the pipeline.
Marriott’s 2024 highlights include:
- W Hotels expanded its global footprint, which included the opening of W Prague, and the unveiling of the reimagined W Hollywood and W Union Square in New York.
- St. Regis opened its 60th hotel worldwide, with the opening of the St. Regis on the Bund, Shanghai in October 2024.
- The Luxury Collection saw the opening of Koenigshof, a Luxury Collection Hotel, Munich, marking the brand’s entry in Germany.
- EDITION Hotels debuted in Saudi Arabia with the Jeddah EDITION.
- The recently announced JW Marriott Crete Resort & Spa is anticipated to open in 2025, marking the brand’s debut in Greece.
- The Ritz-Carlton Yacht Collection launched Ilma, its second superyacht, on its inaugural voyage through the Mediterranean, with its third vessel, Luminara, anticipated to embark on its inaugural voyage in the summer of 2025 with itineraries in the Mediterranean and Asia.
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The Penang Marriott Complex in Malaysia
Branded residences
The hotel giant has also grown its open branded residences portfolio by over 50 percent since year-end 2019, closing 2024 with 142 open residential locations and a pipeline of 138 locations (28 percent of which are standalone projects) across 16 distinct brands.
In 2024, the Marriott Branded Residences portfolio generated $2.1 billion in residential sales revenue for third-party developers, nearly double the previous year’s total.
Recently signed and upcoming portfolio highlights include: the Westin Residences Gurugram, slated to be the largest branded residences in India and the company’s first standalone residences in the country; the Ritz-Carlton Residences, Boston, South Station Tower, a standalone property; the Almare, a Luxury Collection Residence, an all-inclusive co-located property in Isla Mujeres; and the St. Regis Residences, Al Maryah Island, Abu Dhabi.
Almare, a Luxury Collection Resort, Isla Mujeres, Adult All-Inclusive
The growth of nontraditional offerings
In the past year, Marriott continued to bolster its nontraditional offerings with the acquisition of the Postcard Cabins brand, formerly known as Getaway Outposts, and the execution of a long-term agreement with Trailborn. (Read more about the deals.)
As demand for apartment-style accommodations continues to grow, Marriott announced a long-term licensing agreement with Sonder Holdings in August 2024, which added more than 9,000 rooms to Marriott’s open portfolio and approximately 1,700 rooms to its development pipeline at year-end.
Fairfield by Marriott Copenhagen Nordhavn in Denmark
Marriott’s expansion across regions
Closing 2024 with 9,300-plus properties across 144 countries and territories, Marriott experienced growth around the globe.
- U.S. and Canada (Marriott’s largest region): 1 million open rooms across 6,307 properties, with 2,161 properties in the pipeline
- Asia-Pacific excluding China: 109 deal signings (19 percent of which are luxury projects), increasing the company’s regional pipeline to 363 properties and 77,532 rooms (12 percent increase from 2023)
- Greater China: 463 properties in the pipeline
- Caribbean and Latin American: 183 properties in the pipeline (15 percent increase from 2023) with a record 67 deal signings
- Europe, Middle East, and Africa: 596 properties in the pipeline (10 percent increase from 2023)
The Park Lane Hong Kong, Autograph Collection
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