High-end eyewear retailer Framed Ewe has debuted refreshed designs at its Los Angeles and Phoenix stores, courtesy of Los Angeles-based designer Adi Goodrich.
A new façade for the LA store
In Los Angeles, the store’s updated façade boasts olive-hued porcelain tiles and an eyeglass-shaped window display.
Goodrich drew inspiration from the shop’s Art Deco architecture and the geometry of eyewear, incorporating rounded forms, timeless materials, and playful patterns into the space.
The redesign also showcases the complete reimagining of Framed Ewe’s graphic design identity.
Framed Ewe’s Phoenix flagship
The Phoenix flagship underwent a complete transformation with a focus on rich materials and bold accents.
The store is anchored by a 16-foot acidic violet upholstered fitting station, which contrasts the warmth of its cherrywood tones. Concrete terrazzo countertops add a modern touch, while a 25-foot dimensional wooden mural runs along the length of the shop.
Both stores share a unifying feature: black-and-cream checkerboard patterned storefronts, a nod to the zig-zag aesthetic of the Art Deco era.
“My goal was to infuse the space with a sense of history while keeping it slightly unexpected,” says Goodrich. “The interior design honors Framed Ewe’s history of selling quality designer eyewear.”
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