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News: Business + People
May 1, 2025

Rockwell Group Names Three New Firm Partners

Brad Zuger, Eva Longoria, and Francesco Bartolozzi will advance the 350-person studio’s mission

Words by: Stephanie Chen • Photos by Erin Derby

Francesco Bartolozzi, Greg Keffer, David Rockwell, Shawn Sullivan, Eva Longoria
Francesco Bartolozzi, Greg Keffer, David Rockwell, Shawn Sullivan, Brad Zuger, and Eva Longoria of Rockwell Group
Francesco Bartolozzi, Greg Keffer, David Rockwell, Shawn Sullivan, Brad Zuger, and Eva Longoria of Rockwell Group

News:

Business + People
May 1, 2025

Rockwell Group Names Three New Firm Partners

Brad Zuger, Eva Longoria, and Francesco Bartolozzi will advance the 350-person studio’s mission

Words by: Stephanie Chen • Photos by Erin Derby

Rockwell Group has promoted three key team members to partner.

Brad Zuger, Eva Longoria, and Francesco Bartolozzi join existing partners Shawn Sullivan and Greg Keffer to further expand the firm’s leadership as it grows its global presence.

In their new roles, Zuger, Longoria, and Bartolozzi will continue leading their respective studios while spearheading firm-wide initiatives.

“Brad, Eva, and Francesco embody the design excellence, innovation, strategic thinking, and mentorship that define Rockwell Group,” says David Rockwell, founder and president of Rockwell Group. “Their leadership and expertise have been instrumental as we’ve continued to grow our practice and to think about design in new ways. As a firm, we have long focused on the intersections of different practice areas. Brad, Eva, and Francesco are bold, creative designers—the kind that our clients expect when they collaborate with Rockwell Group, and that we expect of ourselves.”

Brad Zuger

Zuger’s portfolio spans a diverse range of projects—from high-end hospitality to dynamic public spaces and residential buildings—in the U.S. and Asia. His recent work includes COQODAQ in New York, COTE Vegas, 550 Madison, Seahorse at W New York – Union Square, the Willow Residences, and JEM Miami.

With nearly 20 years of experience in creating design concepts, Zuger applies a narrative-driven approach to create immersive spaces that foster connection and incite curiosity. “Rockwell Group’s collaborative approach to design fosters creativity at every level,” says Zuger. “I’m honored to step into this role and contribute to the firm’s continued success.”

Eva Longoria

Longoria leads Rockwell Group’s Madrid studio, overseeing commercial and residential projects across Europe and beyond. A native of Spain and graduate of New York’s Parsons School of Design, she has led projects including SLS Barcelona, Nobu Hotel Barcelona, Gran Hotel Inglés, JW Marriott Madrid, along with several high-profile developments across Spain and Portugal.

“Rockwell Group has given me the opportunity to bring my ideas to life in incredible ways,” says Longoria. “I’m thrilled to take on this new role and continue to help shape the future of the firm abroad.”

Francesco Bartolozzi

Bartolozzi is recognized for his ability to craft immersive environments—from boutique hospitality spaces to large-scale resorts—for a broad range of clients. His global perspective and hands-on approach has informed standout projects such as Fontainebleau Las Vegas, Miru at the St. Regis Chicago, Vidanta resorts in Mexico, RPM venues along Chicago’s riverfront, and dining concepts at Newark Airport’s Terminal C.

“Being part of Rockwell Group’s evolution has been an incredible journey,” says Bartolozzi. “I look forward to continuing to shape environments that inspire and connect people.”

More from HD:
7 Destinations Where Hotel Development Is Booming
Denver’s Populus Hotel Moves the Needle on Sustainability
Project Breakdown: Cleveland’s Fidelity Hotel

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